Margin of Victory is a full-service political consulting firm. We specialize in direct mail and offer general political consulting and strategy to select clients. Margin of Victory also provides video, digital, text, polling, and grassroots services to Republican candidates.
We work with clients at all levels from statewide to city hall candidates with a special emphasis on state legislative campaigns.
Margin of Victory has over 25 years’ experience in campaigns for public office. We’ve been part of over 450 campaigns, and we win—a lot! In fact, Margin of Victory’s clients are successful 81% of the time.
Our goal is to provide you with the Margin of Victory.
Layne Provine
Founder and President
Mail Samples
Layne Provine
Founder and President
Layne Provine serves as a consultant to Republican political campaigns at the local, legislative, and statewide level. He has 37 years’ experience in campaigns for public office. Provine founded his political consulting practice in 1998 and has achieved an 81% winning percentage in over 450 campaigns since then. His broad experiences in campaigns run the spectrum from managing day-to-day operations of multi-county congressional campaigns to serving as general consultant, strategist, and mail vendor for candidates at all levels. In 2003, Provine opened Margin of Victory.
Provine has produced electronic and print media and developed strategy and messaging for Republican candidates and conservative causes. His mail has been the focus of news reports in The Commercial Appeal, The (Jacksonville) Leader, Johnson City Press, Kingsport Times-News, Tennessee Journal, Talk Business & Politics, and TV stations in Memphis, Nashville, and the Tri-Cities. Provine’s experience includes consulting and campaign management in Alabama, Arkansas, Kansas, Kentucky, Maryland, Mississippi, Missouri, North Carolina, Tennessee, and Virginia.
Provine has served as general consultant and media consultant to statewide candidates in Alabama, Arkansas, Mississippi, North Carolina, and Tennessee. He achieved a perfect 13-0 record in contests for the Tennessee House of Representatives in 2010. Two years earlier, Provine led Tennessee House Republicans to their first majority since 1969. Although Republicans nationally suffered losses at every level, under Provine’s leadership, Tennessee was one of just two states where Republicans gained control of a legislative chamber from Democrats in 2008.
Provine has four times been elected in the Republican Primary to serve on the Tennessee Republican Party’s governing body, the State Executive Committee. He is a faculty member at the Leadership Institute, a national organization dedicated to increasing the number and effectiveness of conservative activists. Provine served on the Transition Committee of former Arkansas Lt. Governor Mark Darr. He is an outspoken leader for conservative views and values.
Current and former clients include Arkansas Commissioner of State Lands Tommy Land, Auditor Andrea Lea, Treasurer Mark Lowery, Mississippi Commissioner of Insurance Mike Chaney, U.S. Senator Lamar Alexander, North Carolina House Republican Caucus, Tennessee House Republican Caucus, Kentucky Republican Party, Mississippi Republican Party, Tennessee Republican Party, and dozens of state senators, state representatives, mayors, and judges.
Provine is a 1991 cum laude graduate of the Mississippi State University with a B.A. in Political Science. He is a native Tennessean and resides in Collierville.
Some of the Candidates & Causes We’ve Helped Win
